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Influencer recognition and retention could be increased through influencer loyalty programs, which in turn can help businesses earn revenue, boost referrals, and achieve overall growth.
Repeat business from loyal influencers is an important revenue stream for a brand’s overall income. The program also checks and balances the costs to acquire an influencer whose onboarding and maintenance are a lot higher. While it is important for brands to do their best for attracting new influencers, the existing influencer base has to be extremely well-nurtured and retained.
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