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Our goal is to expand well and profitably, not to overtake them. Our goal is to keep growing at a rate that is two to three times faster than the market while increasing profitability. Maintaining profitability and premiumizing our product line are our top priorities. We have more than 200,000 touchpoints and generate between 140,000 and 150,000 KL a year. Although there is undoubtedly room for growth, our top goal is value-driven, sustainable expansion.
Your margins appear to be quite strong already.
Yes, our margins currently range from 12-14%, driven by a well-structured approach and market-leading products. This reflects the trust and momentum we’ve built around our brand. Our new strategic initiative, UNLOCK 2.0 – Accelerate, Premiumize, and Transform, lays out our path for sustainable growth. We aim to expand in underpenetrated areas such as passenger cars, industrial lubricants, infrastructure, tractors, and synthetics, which will fuel future growth and enhance our market positioning. Read more »
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