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Recently, an Indian entrepreneur raised a debate on LinkedIn by claiming that Uber charges differently for the same ride on an iPhone and Android-based device.
Screenshots shared by the entrepreneur reveal that the fare difference is around Rs 52, with the Android trip costing Rs 290.79 and the iPhone trip costing Rs 342.47.
These claims have raised questions on whether the ride-hailing platforms are indulging in device-based pricing to differentiate between customers.
The CEO and main designer of a design studio, Nirali Parekh, made screenshots visible on her LinkedIn profile. She explained that a colleague had booked two Ubers at a time and location through an Android and another through an iPhone.
Apparently, the fare was higher for the iPhone, notwithstanding everything else being equal. Parekh doesn’t accuse Uber of wrongdoing, but she calls it an instance of “design thinking in action”, which could be informed by data insights and user behaviour. Read more »
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