As 2025 draws near, the marketing world is operating in a rapidly evolving environment. Customer expectations change, and technology evolves, pushing marketers to use data-driven strategies, AI-powered solutions, and sustainability practices. First-party data is at the heart of it all and is crucial, as it allows brands to craft unique experiences that are privacy-centric and trustworthy. Meanwhile, AI continues to push innovation, from predictive analytics to advanced personalization techniques, changing the way brands talk to consumers. And just as sustainability is on the rise, businesses are reconsidering their product development approach, messaging, and overall corporate responsibility.
This roundup brings together the most important takeaways from Martech Cube and expert insights from NOVUS to give a comprehensive view of what’s in store for marketers in 2025 and beyond.
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